Nothing but hot air

Nothing but hot air. How a Dutch inventor changed the world of cooking with “hot air” of all things.

There was a time when “hot air” was an insult.

Politicians were full of hot air.
Advertisers produced hot air.
Managers on talk shows anyway.

Hot air stood for big words and very little substance.

Then a Dutch engineer came along and turned it into one of the most successful inventions of modern times. The Airfryer may be the only billion-dollar idea in the world that really consists almost entirely of hot air.

The man behind it was Fred van der Weij.
And although millions of people use his invention today, very few people know the name of this innovator.